Monthly Archives: April 2015

Wilde Lexus Earns Highest Dealership Honor for the 17th Year

By | Dealer News, Lexus News | No Comments

With its dedication to exceeding customers’ expectations, Wilde Lexus of Sarasota has earned the 2014 Elite of Lexus award for the 17th year.  Wilde has achieved this honor by receiving high customer satisfaction scores for the sales, service and delivery of new and Certified Pre-owned Lexus vehicles from its customers and exceeding Lexus’ rigorous operational and certification standards.

“It gives us great pleasure to announce that Wilde Lexus has attained Elite of Lexus for 2014,” said Jeff Bracken, Lexus Group Vice President and General Manager. “The Elite of Lexus is a distinguished designation of overall dealership excellence requiring extraordinary leadership, team effort and focus. We are proud to recognize Wilde Lexus for their outstanding achievement.”

Elite status is an honor awarded by Lexus corporate to its dealers based on customer feedback from surveys rating owner satisfaction, sales and service as extremely exceptional and exceeding rigorous operational and certification standards developed by Lexus. This is the 17th year Wilde Lexus of Sarasota has earned Elite of Lexus status.

“We thank our loyal customers and dedicated associates for helping us achieve this great honor,” said Mark Wilde, president, Wilde Automotive Family.  “At Wilde Lexus, we strive to ensure that every customer enjoys a world-class ownership experience.  We are passionate about exceeding customer expectations and this Elite of Lexus award reflects that commitment.”

Wilde Lexus of Sarasota is a full-service automotive company and offers a complete line-up of exciting new Lexus models, Certified and pre-owned vehicles, plus service, parts, and financing, along with Wilde Bodyworx, a full-service body shop and collision center.  Test drive the all-new RC and NX – two of the newest members of the Lexus family at Wilde Lexus, located at 4883 Clark Road, Sarasota, FL or visit them online at

About the Wilde Automotive Family

Celebrating 70 years of automotive excellence this year, the Wilde Automotive Family was founded by Harold L. Wilde and is still a family-owned and operated business. Harold Wilde’s career began in 1945 in Michigan where he opened a two-man used vehicle sales operation.  Today, the Wilde Automotive Family has grown to include 13 dealerships in Florida and Wisconsin with more than 700 employees. In Sarasota, the Wilde Automotive Family’s enterprise includes Wilde Honda (1975), Wilde Lexus of Sarasota (1992), Wilde Jaguar of Sarasota (1997) and Wilde Maserati (2012). Harold Wilde’s legacy is continued under the leadership of his wife, Mary Ann, CEO, his son, Mark, president, and his daughter Tracie Pierce, director of Wilde Productions, Inc.


Super Sporty 2010 Audi R8

By | Car of the Week | No Comments

Price drop on this spotless, low-miles, pre-owned, 2010 Audi R8! Gleaming white exterior, racy red leather interior. Only 25,990 miles. Features include navigation, heated leather seats, aluminum wheels, premium sound system and back-up camera. Come test drive this awesome car today!


Lexus Dominates 2015 Auto Express Driver Power Study

By | Sales and Events | No Comments

The 2015 Auto Express Driver Power survey of over 61,000 British drivers has named Lexus the best manufacturer and the Lexus IS the Best Car to Own in Britain.

The IS was also named Best Compact Executive Car and Best for Ease of Driving. The RX took the Comfiest Seats category.

Rounded out the awards with the Best Build Quality was the Lexus NX, which also finished sixth overall in the Best Car to Own rankings.

Found out where the other cars in your family rank by clicking here! 


Complimentary Check Engine Light Scan & Test

By | Service Specials | No Comments

If your Check Engine Light comes on, bring your vehicle to Wilde Lexus’ service center for a complimentary Check Engine Light Scan & Test. After scanning and testing your vehicle, we will explain the malfunction to you and how to get it fixed.

Your Lexus’ Check Engine Light will trigger any time the computer detects that one or more of the vehicle’s systems are far enough out of their engineered parameters to cause a problem. The monitored systems are not limited to the engine itself; a check engine light can also be triggered by a malfunction in the transmission or emissions system.

The car’s computer keeps a log of all trouble codes encountered, which can be read by plugging a scanner into the diagnostic port (located beneath the steering wheel). There are hundreds of different codes, but a few examples are: P1200 (Fuel Pump Relay/ECU Circuit Malfunction), P1349 (VVT System Malfunction, Bank 1) and P1645 (Body ECU Malfunction).


The New Lexus ES to Make Its Global Debut at Auto Shanghai 2015

By | Lexus Cars, Lexus News | No Comments

The new Lexus ES luxury sedan will make its global debut at Auto Shanghai 2015 on April 20, 2015.

The Lexus ES established a unique and important position in the luxury sedan segment with its elegant styling, extraordinary quality, and Lexus’ best-in-class service when it was introduced in 1989. More than 1.7 million units have been sold globally over the past 25 years.

The new Lexus ES maintains its classical elegance while conveying a more dynamic experience and luxurious craftsmanship. The ES will be on display April 22-29, 2015 at the Lexus booth in Hall 7.1 at the National Exhibition and Convention Center at Auto Shanghai 2015.


Monday Service Specials at Wilde Lexus

By | Service Specials | No Comments

Mondays are BOGO days at Wilde Lexus’ Service Department. Buy any of the following services:

  • Complete Brake Job
  • Spark Plug Set Purchased & Installed
  • 4 Tires Purchased & Installed
  • Timing Belt Replacement

And get any of the following:

  • Complimentary Tire Rotation
  • Complimentary Windshielf Wiper Inserts Installed
  • Complimentary Check Engine Light Diagnosis
  • Complimentary Lube, Oil & Filter Change

See all current service specials at

Monday Service Specials at Wilde Lexus. Valid only on Mondays at Wilde Lexus of Sarasota. Must present coupon at time of write-up. See your Wilde Lexus service advisor for details. Expires 4/30/15.


2010 Lexus IS 250C

By | Used Cars | No Comments

Lexus Certified, super clean, CARFAX 1-Owner 2010 IS 250 with low miles – 15,512! Smoky granit mica exterior with black leather interior. Just repriced $7,100 below NADA Retail. Heated leather seats, multi-CD changer, iPod/MP3 input, convertible hardtop. This desirable Lexus had a luxury options package and preferred accessory package. See details at


Lexus NX F SPORT Wins Motor Trend Luxury Compact Crossover Comparison

By | Lexus Cars, Lexus News | No Comments

The Lexus NX 200t F SPORT has taken first place in a Motor Trend compact crossover comparison against the BMW X3 xDrive28i, Land Rover Range Rover Evoque, Lincoln MKC 2.0 AWD, and Volvo XC60 T6:

[The NX] comes well-dressed at the lowest as-tested price, with good cost of ownership and high marks for driving experience, cabin and leather quality, ride and handling balance, efficiency, and safety. And as [MT editor Edward] Loh asserted, its “engine sounds great under wide-open throttle, especially in Sport mode.”

Lexus isn’t for everyone. But if you’re hunting for a compact luxury CUV with the most diverse skill set, look no further than the NX 200t.

This is a strong win against competitors, and the full article does a good job at justifying the results. An excellent win for the new Lexus compact crossover.


Spring RX Tire Special

By | Service Specials | No Comments

The Pirelli Scorpion Verde All-Season tires are the ideal choice for Crossovers and SUVs. They will delight for drivers who look for higher mileage and light off-road performances, without giving up comfort and safety on all road surfaces and in every condition.

Get a set of four Pirelli Scorpion Verde All-Season tires for your Lexus RX installed for $720 or $800 (depending on the model year of your RX). See all current service specials at:

Valid only at Wilde Lexus of Sarasota. Plus any applicable tax, hazard, disposal or shop fees. Subject to availability. Must present coupon at time of write-up. Not valid with any other offer or discount. May not be applied to previous purchases. No cash value. See your Wilde Lexus service advisor for details. Expires 5/4/15.